The football jersey is not only sportswear, but also merchandise and advertising. Even in amateur football jersey advertising is used as a major source of income and to finance the team uniform. In most cases, attacks the trademark in the production, counterfeiting and sale of football jerseys.
For the first time the club Penarol Montevideo Uruguay came out with advertising logos on their football jerseys. That was in 1950. In Germany you could admire the first shirt sponsorship in 1973. Eintracht Braunschweig presented the Stag of company Jägermeister, although the DFB had banned this advertising campaign before.
But it is precisely this scandal helped the concord jersey to an enormous visibility. Other clubs, such as Wormatia Worms, avoiding the risk of public debates and dispensed with the planned advertising pressure. And so a lot of money.
Differences between small clubs and larger leagues
Meanwhile, the shirt advertising a common practice for application of brands and thus to a second pillar of football clubs has become. A big contribution to the spread of advertising afford the media. But even small clubs in the lower leagues use the possibility of presentation of advertising printing, especially since it often for local company logos, which allow the financing of own team clothing in the first place. For this makes the shirt advertising the sponsors of known and helps him to a certain image.
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In the higher leagues, there is more at stake. It’s about millions. No wonder that hard-hitting contracts are negotiated, for which there are specific maturities. Shirt advertising is the mainly business.
In general, the logo of the main sponsors appears on the chest of the jersey, that exudes a certain importance from the sponsoring organization. The real meaning of football jerseys, namely to protect the football players, it is lost forever more. There is also cooperation agreements in which clubs declare their support of charities or foundations. In return, they must present their logos on their jerseys.
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